Visa CEO Predicts AI Shopping Agents Will Revolutionize Commerce and Advertising

Visa Inc. CEO Ryan McInerney forecasts a seismic shift in consumer behavior as AI-powered shopping agents gain traction. These digital assistants will autonomously browse products, execute purchases, and manage payments—fundamentally altering the e-commerce landscape.

The initiative leverages partnerships with tech giants including Microsoft, OpenAI, and Anthropic. Visa’s proprietary Intelligent Commerce platform enables AI agents to perform complex tasks like vacation planning and grocery ordering while adhering to personalized budgets and preferences.

Chief Product Officer Jack Forestell emphasizes the system’s potential to redefine merchant-customer interactions. The technology converges with broader fintech trends, though its implications for cryptocurrency payment integration remain unexplored.